Newspapers (neighborhood) ~ An excellent local advertising venue, but, paradoxically, neighborhood newspapers are often overlooked as an advertising method. More immediate than major newspapers, local newspapers are often closer to the wants and needs of your particular customers.

Online discussions and chat rooms ~ You can gain frequent exposure for your products or services by actively participating in online discussion groups and chat rooms. However, many online groups have established ground rules relative to commercial advertising. When joining a group, always study the group rules or check with the group moderator to understand what is considered an acceptable and proper post for that group.

Posters and bulletin boards ~ When placed where customers will actually notice them, posters can be extremely compelling, but how often have you personally noticed posters and bulletin boards? It’s best to place posters on bulletin boards and those locales your customers often frequent. Refresh your posters periodically with new and highly colorful posters that will catch the eyes of passers-by. Some businesses and municipalities, though, have regulations about posters that are permitted in their spaces.

Radio announcements ~ What makes radio ads advantageous is that they are usually cheaper than television ads, and many potential customers still listen to the radio, at home or in their cars. Ads are typically sold on a package basis: a explicit number of ads, with fixed time-lengths and precise air times. The biggest factor for your products or services is to get radio ads announced at those times when your potential customers are listening to the radio, something your local radio stations can advise you on.

Television ads ~ Many small businesses won't even consider television ads, laboring under the misimpression that TV ads are too expensive. They are more expensive than most of major forms of advertising, yet, with the increasing number of television networks and stations, good deals can be found for placing commercials or other advertising forms in desired time slots.

Web pages ~ Advertising and promotions on the Internet nowadays are commonplace, and businesses often develop web pages just to appear up-to-date. Web advertising requires dedicated equipment and specialized expertise, including a computer, an Internet service provider and a website name. Designing and installing the graphics and other specialty functions as needed, i.e., e-commerce, website promotion, search engine optimization, directories, etc., can be done by the owner, but are usually best left to professionals. It’s worth the expense to let someone who knows what they are doing handle these considerations.

Yellow Pages ~ A very effective advertising method, if you can get your ads well-placed in the directory's categories of services or products, and your business name is descriptive of your services and/or your ad stands out, such as, bold lettering, in a large box on the page, etc. Most phone companies will offer free advice related to designing and placing your ad in the Yellow Pages. Many even have special packages that give your business a phone line as well as including a specified number of ads, all for one price.

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